Our Team


Katria Karimzada

Vice President, Business Operations

Katria brings a unique combination of K-12 classroom, Sales and Client Relations in Education and Corporate environment. Through her experience as an elementary school teacher in the New York City.


David Hyerle

Vice President, Education & Product Development

David is the developer of the Thinking Maps® model and a recognized international thought leader in the field of improving thinking and learning from Pre-K to College levels, and into the workplace.


Dr. Laura Feijoo

Vice President, Leadership & Development

Dr. Laura Feijoo is currently the Senior Superintendent of Labor and Policy for the New York City Department. Previously, she was the Senior Supervising Superintendent overseeing.


Edward Rupp

Vice President, Business Development

After graduating from SUNY Cortland, I began my professional career as a MS Mathematics Teacher. I then left teaching to explore regional educational sales with companies like Apple. Britannica, Everyday Learning, McGraw-Hill and Sadlier. Those positions were both as a Sr. Account Manager and Regional RVP. I have worked with hundreds of SDs in the Northeast. I enjoy watching, as well as playing, several different sports and am a proud father of four amazing children. I reside in Eastern Long Island NY, where I have lived most of my life.